FOUNDR

I grew up identified as a skater. i believed that the goal of every skater (or any athlete) is to go pro one day. brand building or starting a business perhaps was not on our minds. definitely more interested in the next trick the next contest or next video part. idolizing the pros, rob dyrdek was an innovator. so it was no surprise when Foundr magazine featured Rob as a success story. to what i felt like a massive win for the skate community, i also felt inspired. i know that my illustrious title may be gone but my brands will live on.